On this episode of FreightWaves Insiders, Dooner catches up with FreightFriend CEO and founder Noam Frankel. FreightFriend’s cloud-based truckload procurement platform helps shippers and brokers build deep carrier relationships and drive digital execution.

A pioneer and innovator, Frankel has spent nearly four decades building operations and technology in the logistics industry, originally as a founding leader and COO of American Backhaulers. He later served as VP of Truckload at Echo Global Logistics, where he built their truckload division from the ground up, before founding Optimal Freight brokerage, which he sold to TFI International in 2018. He has the unique perspective of a leader from both the “industry” and technology sides of logistics.

He has three grown children Caleb, Gabe and Lee and shares his life with his wonderful wife Laura. He is a three time Ultimate national champion, and enjoys on and off road cycling whenever possible.

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