Recruiting drivers is a problem and that has marketers planning to spend MORE on channels like social media and email. So why hasn’t the trucking industry started harnessing the power of its own drivers’ social media presence?

On this episode of Cyberly, Blythe Brumleve talks with Tom Augenthaler of The Influence Marketer about how trucking companies can start working with influencers to help solve a recruiting problem that isn’t going away anytime soon. 

This plus the logistics of delivering flowers on Mother’s Day — how giving flowers got started and how they arrive on your doorstep. 

You can find more Cyberly episodes and recaps of all our live podcasts here.

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Tom’s Website: The Influence Marketer

Tips for Measuring Truck Driver Recruiting