Point of Sale is sponsored by ArcBest. ArcBest is more than logistics. Whatever you do, whatever you ship, ArcBest makes it easier for you to do business. ArcBest combines reliable capacity, innovative technology and trusted relationships to take the complexity out of your supply chain and keep your shipments moving. That’s what makes ArcBest more than logistics.
Amazon. Starbucks. Chick-fil-A. Lululemon. All these companies have customer bases that are so loyal, so dedicated, sometimes they’ll drive hours out of the way or drop hundreds of dollars just to stay connected to the brand.
On this episode of Point of Sale, Andrew Cox looks at why cult followings are so crucial not only in the business-to-consumer world, but in logistics as well.
He is joined by Dennis Anderson, chief customer officer at ArcBest. Together, they look at what keeps customers coming back to certain companies over and over.
Anderson says at ArcBest customer obsession is a strategy and a strength; it differentiates the approach to build customer loyalty and relationships.
Marrying that obsessive nature with a well developed managed transportation system is the goal at ArcBest, and Anderson says it helps keep more clients loyal.