In this episode of At Your Doorstep, host Kaylee Nix looks into what manufacturers need to be doing to keep up with consumer demands.

Nix brings on Dusty Dean, a Modern Shipper contributor and CEO of BITCADET, who explains how the adoption of technology is a crucial first step for any manufacturer. He says there is a distinct dichotomy between the companies that are looking forward and those that are still stuck in the old ways, whether that be with back-office tech or customer-facing operations. 

Dean breaks down what today’s consumer expects when buying directly from the source instead of through a third-party marketplace and how manufacturers can make more money by understanding that direct-from-source purchasing mindset. 

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